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Neiman Marcus
100 Year Anniversary Pop Up Book
Digital Artwork: Imaginary Lines
Photography: Geof Kern
Art Direction: Tim Flannery
Book Production: Melcher Media
Paper Engineer: Kees Moerbeek

This was an extensive project that required time and patience. The first step was to create an overall image for each page. The second step was to break each image down into small parts to fit the paper mock-up provided by the paper engineer. The last step was to adjust and create image elements that would work on each piece and also with each adjoining piece. In addition, many parts had to line up with images on the back and inside of each piece. After all the artwork was complete, it was a total of approximately 230 images that we had to organize onto nesting sheets for final output. It was like creating a very complicated puzzle.