New Balance Artwork and Animation

New Balance Artwork and Animation

To see the complete looping animation click here. To see a collection of New Balance still images click here.

Artwork & Retouching: Imaginary Lines
Replacement Photography: Imaginary Lines
Photography: Matt Hawthorne
Agency: Nail
Client: New Balance

2014 Production Slideshow

2014 Production Slideshow

A trip down memory lane.

First on 7th – downtown Fort Worth high rise renovation

First on 7th – downtown Fort Worth high rise renovation

Andrew Yanez from Pytchblack involved us in a really fun project envisioning an architectural renovation for a mid century high-rise that is adjacent to Burnett Park in Fort Worth. The building has been renamed First on 7th. The structure’s essential character and design was to remain intact and the theme was Modern to Modernized. We needed to change the elevation on the plaza and add a restaurant with outdoor dining as well as landscaping to provide beauty and shade. The renovations were meant to emphasize the outdoor sculptures by designer Isamu Noguchi and make the building more unified with the park.

To begin the project we met Andrew at the building location and we shot different views of the exterior simultaneously with two 100 megapixel Phase One cameras in order to capture both positions in the same light. The client decided they wanted an additional view so we went back another day to capture that option. Once the views were selected, we rebuilt various aspects of the building, reflecting the changes being proposed by the architects. Utilizing CGI and photography, we added various new architectural and landscape elements and we also brought life to the space with the addition of lighting, furniture, and people.

Be sure to check out the final Pytchblack brochure at the end of the video. Beautiful design.

In January, Red Oak Realty, which is leading the renovation project for the 21 story building at 500 W. 7th St., announced the beginning of the renovation project. The plan is to have the work done by the end of 2019. Very exciting!

Artwork & CGI: Imaginary Lines
Cameras & Photography: Imaginary Lines
Creative Direction: Andrew Yanez
Agency: Pytchblack

We created this imaginary winter city scene to show that DiDi Transportation will provide a comfortable and warm ride for passengers.

We created this imaginary winter city scene to show that DiDi Transportation will provide a comfortable and warm ride for passengers.
See our motion gallery

Artwork & Retouching: Imaginary Lines
Producer: Hugh Kretschmer
Creative Direction: Maxence van Robais
Agency: PBB Creative
Client: DiDi Transportation Platform

Canon USA Print Without Problems

Canon USA
Print Without Problems

Post Production: Imaginary Lines
Digital Effects: Imaginary Lines
Director of Photography: Hugh Kretschmer
Agency: Townhouse and Grey
Creative Director: Kevin Gentile
Production: SKS Productions

Michael Mayo & Imaginary Lines

Michael Mayo & Imaginary Lines

See more cars at Pretty-Amazing.com

Artwork & Retouching: Imaginary Lines
Capture & Phase One Rental: Imaginary Lines
Photography: Michael Mayo

Adding a little light to NYC

Adding a little light to NYC for Robert Latorre and the Empire State Building.

Artwork & Retouching: Imaginary Lines
Producers: The Big Freeze Worldwide
Client: Empire State Building

Live! Casino & Hotel campaign

Live! Casino & Hotel campaign. We collaborated with amazing photographer, Stewart Cohen, to bring life to this Live! exterior that was still a partial construction site. We also added pizzazz to some beautiful interiors.

Artwork & Retouching: Imaginary Lines
Capture & Phase One Rental: Imaginary Lines
Photography: Stewart Cohen
Director of Advertising: Carrie Lewis
Client: Live! Casino & Hotel

Still Photography and Motion Artfully Combined

Sutherland Furniture Campaign. Still photography and motion beautifully shot by Thom Jackson and artfully combined by Imaginary Lines.

Artwork & Retouching: Imaginary Lines
Art Direction: Tom Nynas
Photography: Thom Jackson
Client: Sutherland Furniture

Loaded Up & Heading For The Holidays

LOADED UP & HEADING FOR THE HOLIDAYS.
SEE YOU IN 2019!

Photography – Imaginary Lines & Michael Mayo
Capture & Phase One – Imaginary Lines
Artwork – Imaginary Lines
1966 Cadillac Fleetwood 75 – Scott & Angela Roeske